Rebuilding a mental health platform for better outcomes
Rebuilding a mental health platform for better outcomes
Rebuilding a mental health platform for better outcomes
Healthcare
Digital health
Experience design
We reimagined Carelon’s mental health experience as a more connected, accessible, and human platform: helping people discover relevant support, understand their care options, and take the next step with confidence.
Healthcare
Digital health
Experience design
01
Strategic foundation
We defined a clearer product direction by aligning the needs of members, caregivers, and mental-health professionals around one central goal: making care easier to find, understand, and access.
We defined a clearer product direction by aligning the needs of members, caregivers, and mental-health professionals around one central goal: making care easier to find, understand, and access.
We defined a clearer product direction by aligning the needs of members, caregivers, and mental-health professionals around one central goal: making care easier to find, understand, and access.
02
Business strategy
We mapped the existing care journey to identify gaps across discovery, assessment, treatment, and ongoing support. This helped establish a prioritised experience framework for evolving Carelon’s digital ecosystem.
03
Product strategy
We translated research insights into a modular product strategy spanning content discovery, personalised recommendations, provider matching, appointment support, and ongoing care engagement.
The platform was designed to support people at different moments in their journey. From exploring a concern to finding the right intervention and maintaining long-term wellbeing.
We translated research insights into a modular product strategy spanning content discovery, personalised recommendations, provider matching, appointment support, and ongoing care engagement.
The platform was designed to support people at different moments in their journey. From exploring a concern to finding the right intervention and maintaining long-term wellbeing.
We translated research insights into a modular product strategy spanning content discovery, personalised recommendations, provider matching, appointment support, and ongoing care engagement.
The platform was designed to support people at different moments in their journey. From exploring a concern to finding the right intervention and maintaining long-term wellbeing.
04
Experience design
We redesigned the experience around clarity, reassurance, and momentum. Content was organised into more intuitive pathways, complex information was made easier to understand, and key actions, such as finding support or booking an appointment, were brought closer to the user.
We redesigned the experience around clarity, reassurance, and momentum. Content was organised into more intuitive pathways, complex information was made easier to understand, and key actions, such as finding support or booking an appointment, were brought closer to the user.
We redesigned the experience around clarity, reassurance, and momentum. Content was organised into more intuitive pathways, complex information was made easier to understand, and key actions, such as finding support or booking an appointment, were brought closer to the user.
The resulting system created a more consistent experience across responsive web and mobile touchpoints, while giving Carelon a scalable foundation for future services.
The resulting system created a more consistent experience across responsive web and mobile touchpoints, while giving Carelon a scalable foundation for future services.
The resulting system created a more consistent experience across responsive web and mobile touchpoints, while giving Carelon a scalable foundation for future services.
05
Business impact
The redesigned experience created a clearer path from awareness to action, improving the way people discover, evaluate, and engage with mental-health support.
The redesigned experience created a clearer path from awareness to action, improving the way people discover, evaluate, and engage with mental-health support.
The redesigned experience created a clearer path from awareness to action, improving the way people discover, evaluate, and engage with mental-health support.
We are
© 2026 All rights reserved
We are
© 2026 All rights reserved
We are
© 2026 All rights reserved