We are your
lighthouse.
Until your business becomes one.
One week. One sprint.
We map exactly where you stand out then help you build it into your strategy, brand, product, and go-to-market.
What we do
NAP is a Positioning and Differentiation firm.
We use design, strategy, and research to make you the obvious choice in a market full of competition.
Week one
Strategic Differentiation Audit
We spend one week inside your business — your product, your market, your competitors — and map exactly what makes you structurally different, not just currently different. You leave with a strategic choice, not an open menu of options.
What if the audit says we need more work?
That's the point of running it first. The audit tells you exactly what's next — you're never signed up for more than a week upfront.
After the Audit
The Build Phase
Only the work the audit actually surfaces — scoped to your specific constraint, not a standard package.
Product Strategy & Positioning
Web, UX & Product Design
Market research
Branding
Go-to-Market Strategy
What if I only want the audit?
That's completely fine. The Sprint stands on its own — there's no obligation to continue into a build phase.
How we approach any given problem?
Grounded in questions, not templates.
Every audit runs the same five-layer ladder — Category → Functional → Constraint Removed → System → Behavior Change — and every claim has to pass two tests before it counts as real differentiation: a Substitution Test (what visibly breaks if this disappeared) and an Inevitability Test (does the business stop being competitive if this doesn't improve).
Recent work
Two audits, two forced choices.
Agentic AI
Anthrobyte
Problem
One-line description of the positioning problem before NAP
What we did
One-line description of the audit finding and the build phase that followed
20%
Metric — e.g. increase in qualified inbound
20%
Time to first result
Agentic AI
Anthrobyte
Problem
One-line description of the positioning problem before NAP
What we did
One-line description of the audit finding and the build phase that followed
20%
Metric — e.g. increase in qualified inbound
20%
Time to first result
Companies we have worked with
Fintech
Healthcare
AI
Ed-Tech
SaaS
Meet the team
The two people you'll work with.
Nandini Mediratta
Co-founder
NIFT & IIT Roorkee Alumna
B2B
SaaS
AI
Prabhav Singh
Co-founder
MIT & IIT Roorkee Alumna
B2C
Enterprise
AI
Schedule a call
Become the lighthouse in your category.
The businesses that lead markets become the point of reference everyone else navigates by.
Book a free 30-minute call and we'll tell you honestly whether an audit is the right next step for you.
Or send us a message
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